Looking for Creative Ways to Market Your Optometry Practice? You’re in the Right Place!
Standing out in a competitive field can feel challenging, but it doesn’t have to be. By building trust, creating memorable experiences, and showing the importance of eye care, you can attract new patients and strengthen relationships with your existing ones.
“Beth the author was so helpful and prompt in ordering me a custom amount of books. The books are great quality and tells a simple story with cute illustrations! I plan on using them to give out to kids and for marketing purposes, attaching my business card to the books. Beth’s autograph on each book was a great personalized touch! I am so happy that I ordered and will definitely be purchasing more when I go through my supply!”
Why Marketing Your Practice Matters
Marketing isn’t just about promotions—it’s about making a lasting impression. Families want to know they’re working with a practice that cares about them and makes eye care a positive experience. Creative marketing helps you:
- Build trust and goodwill with patients.
- Encourage families to prioritize their eye health.
- Stand out as a fun, approachable practice in your community.
Make Eye Care Fun with Books
Want to make a trip to the optometrist something kids and parents can look forward to? “I’m Getting New Glasses!” and “I’m Getting New Bifocals!“, are the perfect tools to promote your practice and create a welcoming environment. These lighthearted, relatable stories help patients feel more at ease about getting new eyewear and even excite them about the process.
Here are some ways to use these books in your marketing:
- Giveaways: Hand out copies to patients who get new glasses or bifocals as a fun keepsake.
- Patient Appreciation: Include them in welcome bags or as thank-you gifts to show families you care.
- Social Media Content: Feature the books in your posts to highlight how your practice makes eye care a positive experience.
- Community Outreach: Share copies with local schools or libraries to spread awareness about eye health.
Bulk Pricing and Branded Books
Want to take your marketing to the next level? Bulk pricing is available to make it easy and affordable to incorporate these books into your practice. Plus, I offer custom branding that allows you to include your office logo on the cover. It’s a unique way to keep your practice top of mind while giving families a memorable keepsake.
Why It Works
Families love these books because they’re fun and relatable, turning what can feel like a routine visit into something special. Parents appreciate the focus on making eye care less intimidating for kids in “I’m Getting New Glasses!“, and adults laugh along with the humor in “I’m Getting New Bifocals!” By using these books in your marketing, you’re creating moments and relationships that patients will remember and want to share with others.
Let’s Work Together!
Ready to make marketing your optometry practice simple and fun? Reach out today to learn more about bulk pricing or to customize books with your office logo. Together, we can create something special that helps your practice shine!
Email books {at} bethannramos {dot} com to inquire about bulk or branded books for your optometry practice!
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